What are the Top Three Things That You Should Avoid In Email Marketing

Email marketing is simply more than just sending emails to your subscribers. There are actually different things that one should take into consideration to further avoid problems that may occur in the future.

Once you have applied the proper strategies in getting your opt-in list, you now have the power to send emails to your subscribers – but remember you do not want to keep on spamming your subscribers or else, you may have problems with your internet provider, ISP and most especially with the law. If you are not yet sure, there are different internet laws and rules that the internet world had applied. There are some people who send and sell their materials through spam/junk mail.

However, your email marketing campaign is a good thing since people subscribe to your list, and they give your company consent to send them newsletters and promotional materials. Just remember that we still should respect their rights and do not send irrelevant electronic mails through their inbox.

Make sure that you know how to protect yourself and your email marketing campaign from trouble most especially you do not want to mess up with the law. Remember that you are a professional marketing specialist and you want to maintain that professionalism. You would not want your name to be ruined because you messed up with your email marketing campaign right?

These are the things that you should keep in mind and avoid with your email marketing campaign. Take note of all these three things to save you and your business.

1. Check all the emails that was not successfully sent or what we call bounced emails. For some unknown reasons, some of these messages were not delivered to the recipient.

Sometimes, a bounce would happen if the intended recipient’s inbox is full, invalid email address or if the server is busy. Mark those messages that bounce so that you can send it to that particular recipient without sending it again to your whole list.

2. Since you have given your subscribers an option to subscribe to your list, you should also provide them an unsubscribe option, preferably at the end of each mail. Make sure that when someone opts to unsubscribe from your email marketing list, then you should respect that person and immediately remove him/her from your list.
Once that a person chose to unsubscribe to your list and if they have been receiving your email marketing promotions, then it is already considered as a spam. The tendency is you might lose one subscriber after another, or even all of them.

3. Never provide explicit content along with your email marketing content. This might just cause your promotional mail or email to be considered and marked as spam. Make sure that you promote only the nature of your business.

Keeping these tips in mind will greatly increase and provide you and your subscriber a healthy relationship. It is great that you chose to advertise using an email marketing campaign, and you would like to keep it that way without having your subscribers annoyed.

About The Author
CW Teo, an experienced internet marketer for years. To learn more about building your own list click Optin Profits. New to online marketing? He recommends you download a free report at http://www.InternetFirstStep.com

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Gain the Trust of Your Opt in Subscribers in 4 Quick and Easy Ways

It is very annoying to see spam messages in your email accounts. This is why email providers develop ways to filter these annoying spam mails. However, many people still subscribe to opt in email list. This is for the reason that they are interested in a certain product or service but needs more information before making a purchase. Keeping them informed and updated about products and services helps them decide whether to make a purchase or not.

Online ventures will be fortunate to have subscribers and this is because there is a trust built. Trust is the key element to garner a list of subscribers. Many spam filters are developed to block unsolicited mails from mostly online businesses. However, many people still subscribe to opt in email list simply because they are interested in products or services offered in a website.

Spam filters will never block opt in email because subscribers agree to receive promotional emails from your business. Subscribers will be able to get all updates and information about your products or services. Without trust, visitors from your site will never sign up for your opt in list. Online businesses will gain the trust of their visitors because the visitors are confident that their personal information is safe with your opt in list.

Always take in to account that you need to gain the trust of your clients before they agree to subscribe in to your opt in list. You need to build that trust quickly to build your list as quickly. The math is very simple, build a large opt in list and you get more traffic to your website. This will mean a better chance of closing a sale and that means profits. Remember, your profits will begin with trust and below are some useful tips on how to build that trust quickly.

1. It won’t be too difficult gaining the confidence and trust of your clientele when you have a legitimate business. Research all about your business and you will gain knowledge and information about it. If people find you to be expert in your own trade, then trust will not be too difficult to gain.

2. Learn how to show your clients that you really know what you are talking about. You can do this by giving them some tips about your venture. If your venture is all about computers, then tell something about computers. Good articles can help you gain customers’ trust.

3. Guarantees can help you a lot in gaining the trust of clients. This shows that you are sure about your products or services that you are offering a guarantee. People trusting you will surely tell their friends about your products and services and this will mean additional clientele.

4. An unsubscribe option should always be given to your clientele. This will show them how sincere you are about promoting your products. That if they lose interest in your products and services, they can have an option to unsubscribe from your email list. A guarantee that they won’t be stuck in your promotional email campaigns will surely show them how sincere and sure you are about your offerings.

Gaining the trust of your clientele can be difficult or not. At the point that you get their trust, cling on to it and don’t ever let loose of that trust. Never give out or sell their email addresses. If you want to be trusted you must be truly sincere about your business.

About The Author
CW Teo, an experienced internet marketer for years. To learn more about building your own list click Optin Profits. New to online marketing? He recommends you download a free report at http://www.InternetFirstStep.com

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Opt in Email List in 3 Easy Profitable Ways

After months of thinking over about building your own opt in email list, you finally came up with the final decision. You probably read many articles from the internet that tell you what to do and how to start one. Now you thought you already knew everything but then you are still not earning a decent income from your online business.

There is always money involved building your own opt in email list. You maybe needing help from writers and you need to hire them. This involves money. Moreover, even if you are not hiring writers, there may still be other expenses incurred. Your profit will not always depend on how big is your list. It depends on how many buys from you.

If that is the case, there is certainly something wrong. You might be asking why others succeeded and you don’t.  Always take in to account that people will not just buy from you in instant even if you wrote to them. You should never rush things in building your own opt in email list.

Turning back will not be a good option. You still have the chance to succeed in your opt in email list even if you failed before. Read on to know exactly what I am talking about. The following are some easy tips to build your own profitable opt in email list.

1. In order to make a sale, you need to earn the trust and confidence of your prospects. Diving in right away to your opt in list is not a professional way of selling. Articles can help a lot promoting your products. Actually, you need to have a lot of article first before starting your own email opt in list.

Forums can help you gain enough knowledge about your customers’ needs and wants. These needs and wants are the things you need to satisfy. Forums are also good sources of opt in lists, you can ask people from forums to join your list. Befriending forum users can be a big advantage in making a sale.

The trick here is to gain the customers’ trust by letting them know more about you and your products. Ask yourself, would you buy a product you don’t even know? Of course, you would like to buy from someone you trust.

2. Research is one of the most important things to be considered before jumping in building your own opt in email list. Actually, it is often neglected by a lot of inexperienced businessmen. The concept is to research about what people needs. Yes, it may be hard to sell something you are not interested in. Business is not all about yourself, or of things you like to do, or products you want to sell. Remember, when you think of business, you should think of the people’s interest.

Learning about what people want or need is your most important starting point in doing business. Moreover, try to give your subscriber some freebies or promotional materials. This can help them decide if they really needed your products or not.

3. Know other opt in email list users and befriend them. By doing this, you can get advice based from their own experiences. This way you will be guided accordingly to building your own opt in email list. Remember the saying, “experience is the best teacher”, it’s just how this all works. Learning from other people’s experience will be one of your best tools in building a successful opt in list.

Successes don’t happen overnight. This is also true with opt in email list. Every business needs a good planning and your ultimate goal must be, “to satisfy your customers’ needs”.

About The Author
CW Teo, an experienced internet marketer for years. To learn more about building your own list click Optin Profits.
New to online marketing? He recommends you download a free report at http://www.InternetFirstStep.com

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4 Simple Things You Need To Do To Build Your List

Over the past few years, there was a boom in internet businesses as well as online marketing strategies. This opened the gates for a lot of internet marketing experts to develop newer ways and strategies on online marketing. Online marketers need to develop updated marketing strategies to cope up with the fast paced development in the internet business industry.

As the online business industry continues to grow, the demand for marketing strategies intensifies. There are a lot of sites that offer to build your clientele for a fee. On the other hand, there is also a way to spread the word about your online business for free. Thanks to the online marketing strategists who develop opt in list, which allows you to build your own for free.

Opt in email marketing is a promotional tool that lets you send emails to subscribers who have permitted you to do so. The subscription may be in the form of newsletters, catalogs and other promotional materials. The more subscribers you have in your opt in list, the greater the chance of getting sales. After you have built your opt in list you can start to watch how your sales grow.

Once you have built your opt in list, it can be a good advantage for your business. This is because you have now a base of targeted clients. These people who signed up for your opt in list show interest in your products seen in your website. They are most probably undecided on whether to buy your product or not, but they are, for sure interested. They signed up for your opt in list because they want to see more about your products. Once they have decided, it can be a guaranteed sale.

Many online businessmen think that it’s difficult to build their own opt in list. Of course, there is no such thing as an overnight success. You need patience and know-how in order to succeed. Once you have built your opt in list, you should not rush things in order to get a sale. Watch your subscribers’ list grows and watch your sales get up.

You might want to consider certain things before you start to build your opt in list. Considering several factors will be an advantage. Once you have built your opt in list and you failed to consider important factors in starting an opt in list, you might find yourself losing money instead of making it.

There are four known things to consider first before starting your own opt in list. Read on and find about them below.

1.  Your website or homepage must provide good impression right from the start. This is highly needed because once a visitor of your site gets bored reading your homepage, then you lose one good customer.
Adding a web form at the end of your page is a must. This is where your subscribers will signup. A form containing fields for a name and email address is enough. This should save your subscriber’s data input into your list of possible buyers. Remember, the more subscribers you get, the more chances of sales you can get.

2.  To make your homepage well impressive you need to have well written articles. Make your site simple but descriptive or useful. Try to make it as user-friendly as possible since not all your site visitors will be tech savvy.
Adding good graphics may help your site to look more professional but avoid overdoing it. Investing in a good programming for your homepage is also necessary. Don’t make your homepage too large or too heavy on the net for some users may not be able to load your homepage due to slow connections. Remember, make your homepage as professional as it can be but simple and easy to navigate.

3.  The services or products you offer in your homepage should be all satisfying. A satisfied customer will most probably return back to make a purchase again. And most probably, they will be telling their friends about your products or services. This can highly promote your online business and you get larger clientele base. More subscribers will mean more earnings for your business.

4.  Never give out or share information of your subscribers to avoid spam. If someone gets their information and send them unsolicited mails, then they might think that you are the one who leaked their information to others. This can destroy the good image of your business so keep a clean and private list.

If you have built your opt in list already, make sure you have followed the above-mentioned tips. They are simple yet effective in making your online business a success.

About The Author
CW Teo, an experienced internet marketer for years. To learn more about building your own list click Optin Profits. New to online marketing? He recommends you download a free report at http://www.InternetFirstStep.com

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7 Effective Tips on How You Can Make Money Using Your Opt-In-List

Did you know that you can make money using your opt in list? No matter how big or small your business is you are still capable of earning huge amount of earning. You would rarely see companies that do not have opt in list.

An opt-in list, also known as an email marketing campaign, is a strategy used by most companies. You would get the chance to have subscribers, and these subscribers would allow you to send them emails and promotional stuff. That is why you can make money using your opt in list. Along with the newsletters that you send, you get the chance to promote your products. Since they are interested in signing up for your newsletter, there is a great possibility that they would be interested in the products that you market. Another great thing about this one is that your mail will never be considered spam since your subscriber gave you the permission to send him/her mail.

However, creating your opt-in list might be difficult to build at first. Most people would be annoyed of the promotional materials and they are expecting that they would receive this huge amount of newsletters everyday. But, if you can provide an excellent promotional material and newsletter, then in no time, you will see people subscribe to your list. Make sure that you also make your site enticing. Greater chances of having people join your list - when they found your site helpful, and somehow they would want to know more.

Aside from sending you simply newsletters, you can make money using your opt in list with these simple ways:

Along with your newsletter, you may place your advertisements at the end of each letter. There are many companies that are dying to pay just to have their advertisements or banners be placed in an opt-in list. The larger your subscriber list is, the greater the chances that you can make money using your opt in list.

Affiliate your site with other companies that are relevant to your market. You can include links with brief description of the products that company sells, and if one would click on their site coming from your own site, you would earn your commission for that. It is commonly known as paid to click.

Talk with other companies and make an agreement asking for a little percentage through the sales that has been made through your list. This is just fair because these customers purchased and found their product using your newsletter. If that company would agree with your proposal that is another way that you can you can make money using your opt in list

You also have the option to have products from other websites on a consignment basis. Meaning, you can sell a particular product, and if someone would buy that product from you, simply order that product from the company. You earn your shares, and again, you get to earn more.

Electronic books are popular on this field. You may sell these e-books that contain some articles that you are selling. Sometimes, these e-books are even used as an incentive to sign up for your list, and eventually, your e-book would include the advantages of the products that you are selling.

Networking helps a lot. The more people that would share your website, the larger your list will be. And what would be next? Of course, the greater the chances that you can make money using your opt in list

Get your subscribers trust. Most people are willing to pay money to someone they are sure they can rely on. You can even get their trust by asking them to be your site partner. Ways wherein you can make money using your opt in list is very simple.

About The Author
CW Teo, an experienced internet marketer for years. To learn more about building your own list click Optin Profits. New to online marketing? He recommends you download a free report at http://www.InternetFirstStep.com

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Can Ewen Chia Rake In Another Internet Windfall with Secret Affiliate Weapon 2?

Ewen Chia is most definitely a person that understands how to be a successful entrepreneur. He has long since established his success in the world of internet marketing through his varied programs for earning passive income and wealth. In the past, he has released many excellent and helpful programs that have delivered the secret path to self-generated wealth. Ewen has now released a new venture called the Secret Affiliate Weapon 2. Ewen’s first version of this venture – The original Secret Affiliate Weapon – revolutionized the way people look at affiliate marketing and pushed him to the status of a top marketing guru. Can he deliver similar successful results for his customers with this new release? Yes he can!

Ewen is most definitely a self-made man. Upon graduating from the Singapore Institute of Management, Ewen found himself gainfully employed but with little money. Looking for extra income, Ewen ventured into online affiliate marketing. With great determination and consistency, he built a multimillion dollar fortune from his online ventures. Today, he shares his knowledge on the subject through speaking engagements, books, and various affiliate marketing learning tools. The Secret Affiliate Weapon 2 is his new venture and it is bound to deliver successful results in motivated entrepreneurs.

There is a unique benefit to this particular program. The tag line for this product is that it will be the easiest money you ever make. While some may dismiss such statements as mere hyperbole, it may very well be 100% with this new release. This system includes a very unique innovation. It provides for the ability to experience an automatic increase in your income every month. And, yes, this is definitely achievable thanks to the way the process is devised since it can lead to quick and achievable results. This should come as no surprise since affiliate marketing is the epicenter to Ewen’s concept. Affiliate marketing can certainly deliver the proverbial big bucks but one needs to latch on to a helpful new concept in order to make the process work better than it had in the past. After all, you cannot use the same material or concept over and over since it loses effectiveness due to being stale. With the release of Secret Affiliate Weapon 2, this stunning new concept has arrived.

What makes this new product work so well? It is based on the notion of passive income which means you can acquire a great deal of money without having to work around the clock 24 hours a day. Remember, much of the money generated from passive income with affiliates will derive from various affiliate ads placed on the internet. Since these internet ads pay based on visitors clicking the ads, the main work you would perform will center on driving traffic to the ads. This can be achieved with a few hours of work per day and the financial reward reaped from the process can exist in a manner that literally works around the clock! Yes, that is the secret to passive income - you earn it in a somewhat peripheral manner! Ewen Chia is an expert in this type of earning venture. That is why his program is so helpful to explore

Granted, no system is perfect and this one may take a little while to get the hang of. That is why it is helpful to look past the ad promises of making a ton of money overnight. Honestly, this is more hyperbolic than accurate as any system of value takes a gestation period to yield results.

Ultimately, you will not be disappointed with Ewen Chia’s Secret Affiliate

About The Author
CW Teo is an online marketer and owns http://www.fireballplanet.com.sg He learned his internet marketing
skill from one of his mentor, Ewen Chia. You can learn from this Super Affiliate here: http://www.EwenChiaSecretAffiliateWeapon2.com

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Flashy Background For Your Twitter?

Is an outstanding  and well designed Twitter background important?  I really have no definitive answer to that question. But it seems that if you are trying to make a name for yourself anything will help and it can’t hurt to pimp out your Twitter background to see if you can’t stand out from the rest maybe even create a little controversy. If you already are famous as heck, like Demi Moore, I guess you don’t have to do squat to your account to attract huge followings of Twitter faithful who will hang on your every word.

That said I thought I would spot light a few Twitter backgrounds and give you some background on the backgrounds if that makes any sense at all.

Since we mentioned Demi Moore already I will just start with her background. Of course if you are a Gen Xer you remember Demi as the hot starlet with the husky voice from St. Elmos Fire or perhaps her early marriage to Bruce Willis or the too numerous to mention movies she has starred in and now are just starting to believe she is some sort of vampire, because frankly gravity is not doing things to her body that it is to the rest of us. If you are younger than a Gen Xer you just may think she is some pretty young woman you’d like to hangout with. Whatever you think of Demi… her Twitter following has erupted to over half of million while probably her Twitter background is one of the most plain and unpretentious on the site. Her back ground or the lack of it can be seen at http://twitter.com/mrskutcher

Now to cover the other end of the spectrum I think absolute craziest Twitter background title belongs to Mr. Michael Ian Black in which has a depiction of him hiding behind Dr. Pepper cans evidently naked and apparently strangling a unicorn while Demi Moore is looking on.

This background seems to be helping him gain followers because he also has over a quarter of a million followers, even though he is not famous. He does claim to be a famous comedian but his claim to fame is from an obscure show on MTV which no one watched since MTV has stopped playing video and started ripping off Mexican TV game shows. His Twitter background can be seen at http://api.twitter.com/michaelianblack

To contrast the art work of the Mr. Blacks Twitter background I would like to leave you with the classic black background. The sort of Ralf Lorene style background which no one can comment on or condemn, because it is so simple and classically black. This is the little black dress of Twitter websites and like the dress it is perfect for every occasion. In the Twitter world a classic black background goes with whatever you have to say. The classic black background goes well with political statements, just day to day banter, celebrity gossip even if you don’t have anything to say. Like in the case of The Mime who has not only gained over 8,000 followers without being famous he has also gained all of those followers without ever tweeting a single word. That’s right since becoming a member The Mime has amassed a loyal following thru his classic black background and his uncanny ability to keep us spellbound by his “…” tweets. You can see The Mime on Twitter at http://api.twitter.com/TheMime

So, you can see for yourself how a background can work or not work for you.

To take a peep at  the insider’s secrets of Twitter Marketing, visit http://www.twittermarketingmastery.com

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Secret Ninja Tactics to Building a Better Mouse Trap

In a previous article, we talked about how you can best use the “Freemium” model for business success. In this article, we’re going to discuss some of the tactics and strategies (we refer to these as “Secret Ninja Tactics”) to significantly increase the response rate on your already successful Freemium based sites. The Freemium model will make you money, but using these Secret Ninja Tactics could double or triple that amount.

1. “Hide” Your Free Entry Point

The first Secret Ninja tactic is to hide the fact that your “entry point” is free. Why would you want to make it harder for people to get your information? First, people often associate the word ‘free’ with ‘no value’. You certainly don’t want this. In fact, the word “free” probably shouldn’t appear anywhere on your website.

In addition, if someone visits your site and find that it’s totally free to sign up, then they might think “Hmmm…. I can sign-up anytime, and it’s free. There’s no rush - I’ll just come back later.” At that point you’ve probably lost them forever.

So they’ll see that there’s a fee to access your site (reaffirming the value of your products), and you’ll put the “free access” page somewhere deeper in your website structure. The next step is to only grant access to your free sign-up page when someone does something for you first.

2. Start Building a Relationship Through a Little “Work”

Here are some examples of what you might do to make the customer work to find the free entry point:

Make them buy a product (this can be anything but it works best if it’s something low price or low risk).

Make them buy a product via an affiliate link (again, this should be something low in price and risk).

Make them sign-up to one of your newsletters (and confirm their opt-in).

Make them post a comment to your website blog.

Make them join another one of your network sites (which might be a free sign-up).

Make them solve some kind of puzzle or riddle (even simple Flash-based jigsaw puzzles can be very effective).

Make them Tweet something for you

Making it a little harder to get to the free content does three things:

First, requiring some action reinforces the perception of value. Since they have to do something to get your product, the offer is no longer “free”.

Second, making the prospect jump through a hoop lays the foundation for a sense of mutual reciprocation. They do something for you, then you give them a “gift”, and now it’s their turn again.

Third, structuring things this way forms a relationship. That person has to meet you at a point that’s beneficial to you both - you’re communicating and getting to know each other.

Each of these concepts contributes to what happens next - when you make them an offer to access the “premium” content of your website.

3. Reclaiming the Lost Upgrades

Your goal, ultimately, is to sell premium content to your free members. But you’ll always have a number of visitors who won’t take you up on your initial sales offer. So I’ll outline a few of the Ninja Tactics you can do to persuade people to upgrade at some point - these can be great to recover these “lost upgrades”.

If you can send your new website visitors three or four messages in the first week after their initial visit, then you’ll persuade a number of them to upgrade and that’ll increase your conversion rate.

Structure your free content as “part one” of a series. When you make it a natural lead in to “part two” (the paid information), your conversion rate will increase.

Curiosity will beat the “hard sell” - get your visitors hungry for the information that you haven’t given them yet, and they’ll want to pay to access it.

4. Let Them See, But Don’t Let Them Touch (Yet).

Using specialized software like MemberSpeed can help you make the digital equivalent of a salesman’s “puppy dog close”.

An unpaid member can see the links to the premium content, but when they click on it, they see a page that says “Sorry, you’re still a free member” and “You need to upgrade your membership access that material.” It’s almost like holding the puppy in the pet store - once you get close to taking it home, it’s hard to let go. So you end up buying.

5. Stop Making Your Premium Content a “One-Time” Offer.

Think about why people might not sign up on the original offer. Perhaps when they first joined the site they didn’t have the budget for a paid membership. Maybe they first needed to see the free content to evaluate it. Or maybe it’s taken some time, but now they trust you enough to purchase.

So instead of just a “One-Time” offer, give this a try - say something like “As a welcome offer we’d like to give you a 20% reduction off the cost of upgrading today - CLICK HERE”… However you can also upgrade later directly inside the member’s area.” Sometimes making something a one-time offer will work against you.

6. Envy is a Powerful Motivator

Another Ninja Tactic is to make your free members envious. Let them see what kinds of things you’re giving more to your paid members. One way to do this is email your entire membership database (both the paid and free users) a new piece of valuable content.

The key is to make sure your free members get to see what they’re missing out on. Nobody wants to be the person who loses out. It’s very powerful - Just remember to be subtle. Don’t smack people in the face with it - but make sure they know they’re not getting the same perks and advantages.

For more information CLICK HERE

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Use the Freemium Model of Membership Marketing For Business Success

In this article, we’re going to discuss “membership marketing”, and how it’s almost a requirement for a successful website. If you’re selling anything online, whether it’s ebooks, digital products or anything of that sort, then the membership system we discuss below can deliver those products in the most effective and profitable way.

Business Success Means Avoiding Churn and Increasing Revenue Per Customer.

To be a business success, you’ll need to avoid is customer churn (or “turnover”). If you get 100 new members, but 99 of them quit after 30 days, it’ll be hard for your business to survive. In a membership context, it’s the period of time someone will keep paying their membership fees. So while it’s vitally important to constantly acquire new customers, it’s just as important to maximize the revenue of each customer you already have. So what we’re talking about is the backend, and the marketing funnel you have in place.

With a subscription membership model - where you have a recurring billing system in place - the backend is the recurring fee itself. The issue becomes keeping people as members of your membership sites.

Let’s see examine how this plays out in the context of three popular business models:

Traditional Product Sales

Let’s first consider the traditional Internet marketing (publishing and sales) model, which is used by most online business owners. In this model, you create a product and a sales page, drive traffic to that page, and hope the traffic converts into sales. The average for that conversion rate is somewhere around 1% to 2%.

Assuming you have a $37 product at a 2% conversion rate, it means that for every hundred people you send to that page you’re going to sell two of those products at $37 ($74 total), and you’ll have a visitor value for each of those 100 people of $0.74.

Recurring Membership

The average conversion rate for a recurring membership site is often less than the traditional one product sale model; it’s generally 1% or less. So let’s now assume now that you’re going to charge $17 per month, rather than the original $37 product price point. But we start to encounter churn with monthly billing. In our experience, the average membership stick rate is between three and five months.

So for every 100 visitors, we’ll get one membership sale, and that customer can be expected to stick around for approximately four months. That means you’re going to generate $68 in revenue from that one signup (four x $17 = $68). That gives you an average visitor value of $0.68. When you use the membership model, you can also put backend offers in place. So once you already have a paid member, you can assume additional backend sales and commissions from that member - around $5 per month.

Now you have that one member, and they’re paid the $17 for the first month - will likely do so for about four months - and they’re also worth an additional $5 per month over that same period of time. So now you have $88 from that signup, and the average visitor value for the 100 visitors is $0.88.

Single-Payment Membership

The next structure is a paid membership with a single payment. Your conversion rate will increase because you’re asking people to make less of a commitment, and a membership generally has a higher perceived value than a simple product sale. You can expect a conversion rate of 2.5% to 3%.

Because there is less commitment, you can charge more still keep the conversion rate up. So let’s assume a one-time fee of $37 instead of that $17 recurring. Now your churn goes way down. The customers have already paid, so very few of them will actually terminate their membership. You’d be safe in calculating an average stay of 12 months.

So the calculation is as follows: You’re going to see a 3% conversion rate, and the total one-time fees are going to be 3 x $37 = $111. Factoring in the backend offers ($5 a month per paid member), and over 12 months you’re looking at $180 in backend sales and commissions, for total revenue of $291. This brings your visitor value up to $2.91.

But there’s an alternative model that blows all three of these out of the water when it comes to down to making money for you - the Freemium model.

The Freemium Model.

The Freemium model is basically a free membership with an upgrade offer. It works like this: you put a “free” offer in place on the front end of the site (in a later article we’ll discuss how to make this free offer not appear to be “free” - and why you’ll want to do so), and you’re likely to see a front end conversion rate around 35%.

If you then place a compelling offer on the backend, you’ll see a conversion rate between 5% to 10% on that offer. It’s often much higher, so let’s use 10% for our analysis.

This means that for every 100 visitors - you’re going to get 35 free members, and then a 10% conversion rate on these 35 members on the backend. So what you end up with on average is 31.5 free members and 3.5 paid members.

On your front end that’s 3.5 x $37 = $129.50. The paid member back-end value is $5 x 12 Months x 3.5 People = $210. The free member back-end value is $1.50 x 12 Months x 31.5 People = $567. Adding these amounts and you have $129.50 + $210 + $567 = $906.50, so your average visitor value is $9.06.

That’s a big difference from the more “traditional” models we discussed above (and more than 10 times higher the most common product sale model)!

Here we’ve opened the doors, we hope, for a lot of people to recognize that this Freemium model is a very profitable model.

Click Here to Learn More about the Freemium Model

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Keyword Research Pro Review

If you have been marketing online for any period of time,
you’ll appreciate the ton of traffic the search engines
can drive to your website every day.

I recently came across an incredible new keyword
software called Keyword Research Pro.

I am using it right-now to give extra power in
promoting this superb keyword research tool.

And the good news is, this amazing software tool provides
an easy way to get to the top of the search engines.

But how can this keyword tool help?

It’s simple, use long-tail keywords in your research.

I believe some may ask What are long-tail keywords..

Long tail keywords are keywords with little to no competition,
and by targeting these keywords, you’ll be able to rank
highly in the search engines with little effort.

And is easy to locate long-tail keywords, you need to know the number of
competing web pages that has the keyphrase in the title tag of
the website.

The lower the keyphrase allintitle, the lower the TRUE competition
you’ll face in the search engines.

The lower the number of TRUE competitors, you higher you chance
of ranking in the Top 10 of the search results.

This information can be found by typing in ‘allintitle:’ followed
by the keyphrase like this example:

http://www.google.com/search?hl=en&rlz=1T4GGLL_en&q=allintitle%3Aonline+guitar+lessons

But as you can imagine, the time it takes to determine the
‘allintitle:’ figure can take quite a while.

Not anymore, I save lot of time when I was using Keyword Research Pro

This software will help me alot in my keyword research efficiency
and effectiveness.

With Keyword Research Pro, I could extract ‘allintitle:’ literally in
minutes, not hours if you kwow what I mean.

However, this is only ONE of the many features available in Keyword
Research Pro
! Just imagine how much time I could save in promoting any
products.

The good news is that you can save $20 off the purchase Keyword
Research Pro
, if you act fast.

Take a look for yourself before committing!

Thank you for reading this review!

Cliff

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