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What is residual income? Residual income puts money in an affiliate marketer’s pocket without any work or effort on his part. Sales of back-end products allow you to get paid for work that you do more than once. The idea here is to work smarter… not harder.

So what are back-end products? These are products or services you offer to existing customers, i.e. to people who have already bought a first product (a.k.a front-end product, lead product) from you.

Most online marketers make much more money selling customers the second, third, and subsequent products than selling their first product. The reason is that the probability is higher for people who’ve already bought from you once, to buy again.

Back-end offers are strategies that will shift the focus from the short sighted “take the money and run” strategy. In the “take the money and run” strategy, the focus
is on getting a massive amount of traffic and then selling visitors an over-priced product that doesn’t deliver what was promised. They might make money in the short run but the customers will most likely not return to buy the second time. Then, these Internet Marketers will have to continue spending money on advertising to get new potential customers to their site.

To be successful, focus on building a strong relationship with your customers. You want your customers to be extremely satisfied with your service, and you want your customers to trust you too. If you have the trust of your customers, you can sell them almost anything. When you send your very satisfied customers an email offering another product that they would be interested in, they will flock to your site to buy the product because of their trust in you. Trust is most important and it is all you need to be successful in your online Internet business.

When you earn your customers’ trust and developed a long term relationship, your business will start to grow. However, in any business, thieves pose a real problem to business owners. This is true for Internet business owners too. Thieves will take money and merchandise and it isn’t any different online. The real world merchants use locks and alarms and other security features to drive away thieves. Internet business owners use anti-theft software to protect their commissions.

Hence, we will now look at some things you can do to protect yourself and your commissions:

1. Use Meta Refresh: A meta refresh is a piece of HTML code which automatically redirects your visitor to another page (your affiliate URL). It provides a neat way of presenting affiliate links in newsletters. It probably helps reduce commission bypassing and commission hijacking. A big advantage of using meta refreshes is that if merchants change their affiliate links, you can change links on dozens of pages quickly and easily by altering only one file.
However, do note that some search engines don’t like meta refreshes because they’re frequently used for unsavory purposes. So do exercise caution if you use this technique.

2. Use a URL redirection service. These services may come free, or you can buy a unique domain name for each affiliate program you join. This technique of URL redirection reduces some commission thefts because the affiliate links become less obvious and therefore safer from theft.

3. Use a web-based ad tracking service. This service will hide the affiliate link, therefore reduce thefts.

4. Use an ad tracking script. Good ad tracking scripts hide the affiliate link as well as being useful for tracking. The advantage is that it does not promote someone else’s domain.

5. Use JavaScript redirect. Similar to web-based ad tracking service, this hides the affiliate link, and so it should reduce commission thefts.

Do note that you must take every necessary step to protect your hard earned commissions because thievery is a problem for all online businesses.
Chancellor, CW Teo

CW Teo has years of vast experience in Affiliate Marketing. To learn how to start a successful Home Based
Business, click here: http://www.Home-Business-Promotion.com