SecretX University | Internet Marketing Knowledge Base

Dear Students,

This is part 2 of 6 parts of “how-to” in Internet Marketing, that takes you through the top 30 techniques and strategies for influencing your customers to take the action you desire.

Tactic 6 – Publish Testimonials
Publish testimonials on your ad copy. They will give your business credibility and you’ll gain people’s trust. It’s important to include the person’s full name and location with the testimonial. For example, “Jon Goodhart, Auto Mechanic, Wooster, Ohio.”

Tactic 7 – Use Free Bonuses
Give people free bonuses when they order your product or service. The free bonuses could be books, jewelry, reports, newsletters, etc. Make their bonuses sound extra valuable by listing their retail value, either separately or together in one amount, or limiting how long you will offer the bonuses.

Tactic 8 – Promote Reselling
Allow people to make money reselling the product or service. Tell people they can join your affiliate program if they order. You could pay them per sale, per click, per referral, etc. Just provide them with proven and tested marketing materials, detailed statistics and plenty of affiliate training.

Tactic 9 – Offer 24/7 Support
Offer free 24-hour help with all products you sell. Allow customers to ask you questions by e-mail, by toll free phone, by free fax, etc. If for some reason you can’t offer this service, answer their questions and concerns as soon as possible. You could also let them know you received their message and you’ll get back to them as soon as possible.

Tactic 10 – Provide Free Shipping
Provide free shipping with all orders. If you can’t afford it, you could offer free shipping on orders over a specific dollar amount. You could also offer a rebate on their shipping costs. Most customers most probably won’t send in the rebate card unless it’s a huge shipping cost, for example, $30 or more.

Chancellor, CW Teo

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