Explosive Influence Tactics To Influence Your Customers - Part 4 of 6
This is part 4 of 6 parts of “how-to” in Internet Marketing, that takes you through the top 30 techniques and strategies for influencing your customers to take the action you desire.
Tactic 16 – Write Exciting Copy
Make the text on your web site exciting to read. You can use emotional words, descriptive adjectives, highlighted keywords, exclamation points, etc. You can also get your prospects excited by showing how much passion and excitement you have for your product or service.
Tactic 17 – Communicate Offline
Remember to reach out and touch your visitors offline. When your visitors give you offline contact information, use it to send them some non-selling greeting card by mail, a friendly phone call, a little gift, etc. This is actually pre-selling them back-end products because when you eventually try to sell them one, they will be more receptive to your offer.
Tactic 18 – Use Guest Books
Use guest books to improve your web site. Your visitors will leave good and bad comments. Review the comments and use them to improve your site. You can find out critical things, like how people like navigating around your web site, if the design looks professional, etc.
Tactic 19 – Check Search Engine Rankings
Regularly check and resubmit your web site’s search engine rankings. They can drop very quickly because of all the competition. Keep informed of new search engine strategies by visiting informative web sites, subscribing to related e-zines, buying search engine how-to e-books, etc.
Tactic 20 – Pay In Equal Installments
Divide your product’s price over a period of time to make it sound less. Offer a payment plan, or show the per day price. For example, “Only 33 cents per day!” If it’s an information product, you could divide it by the number of pages, tips, chapters, strategies or minutes/hours/days it took you to create it.
Chancellor, CW Teo
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