SecretX University | Internet Marketing Knowledge Base

This is part 5 of 6 parts of “how-to” in Internet Marketing, that takes you through the top 30 techniques and strategies for influencing your customers to take the action you desire.

Tactic 21 – Embed Product Promotions
Promote your products within the content of your web site. If you write and offer free articles, include a mention of the product or service you’re selling. You could include it in your resource box or subtly reveal it within your article if it’s related.

Tactic 22 – Update Content Regularly
Update the content on your web site regularly. You’ll want to add new content and update the old content. People want timely information that tells them how to do something ‘now’, not how it was done 10 years ago. That’s another reason you should constantly be educating yourself.

Tactic 23 – Get E-Zine Subscribers
Ask visitors to subscribe to your e-zine. It’s a good idea to also give them a freebie when they subscribe. Once they are subscribed, they might read your content, see your advertisements, join your affiliate program, buy advertising, revisit your web site, etc. The benefits are endless.

Tactic 24 – Download Free E-Book
Have them sign up to get access to download a free e-book. The subject of the e-book should be related to your target audience. You could have them sign up to a opt-in list or your regular e-zine. The e-book should have high perceived value so they’ll take the time to sign up.

Tactic 25 – Give Free Membership
Give your visitors a free membership inside your Members Only web site. Have them sign up to receive a user name and password. You could create a Members Only e-zine to capture their e-mail address and membership updates so they will revisit your web site again and again.

Chancellor, CW Teo

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